Asda has initiated cost-cutting measures after a challenging Christmas season, marked by a 5.8% decline in sales during the 12 weeks to December 29, 2024—the retailer’s worst holiday performance since 2015.
Chairman Allan Leighton oversaw the elimination of 13 regional manager roles in a restructuring aimed at reducing headcount and boosting efficiency. The company also reorganized its operations, consolidating 30 management regions into 22, giving remaining regional managers control over more stores.
In a memo to employees, Asda acknowledged the difficulty of the changes, saying, “Change is never easy, and unfortunately we have had to say goodbye to a number of colleagues.”
An Asda spokesperson added, “These changes align our structure with the scale of our business, enabling us to better serve customers in 2025 through Asda Price and other initiatives.”
This follows earlier announcements of head office job cuts in November, with further reductions anticipated in 2025. The supermarket remains focused on streamlining operations to improve its performance.
