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Nike named world’s most valuable apparel brand

https://perfectsourcing.net/fashion/nike-is-worlds-most-valuable-apparel-brand/

Nike takes top spot in list of world’s most valuable apparel brandsfor the seventh consecutive year in a list of the world’s most valuable apparel brands.

Meanwhile, the report added that brands to watch are Fila and Bosideng, but Tapestry’s Coach was the sector’s fastest falling brand, with its brand value down 31 per cent.

Rolex was the world’s “strongest apparel brand” with a Brand Strength Index (BSI) score of 89.6 out of 100.

Behind Nike on the overall list was Gucci in second place with a brand value of $15.6 billion, down 12 per cent from 2020.

According to the annual Brand Finance ranking, Nike’s value has fallen by 13% cent to $30.4 billion due to the challenges of Covid-19 despite its top spot.

Nike’s sales took a hit last year due to enforced store closures but it “saw an impressive growth in online sales.

“The total value of the world’s top 50 most valuable apparel brands declined by eight per cent last year, down from $301.9 billion in the 2020 report to $276.4 billion as of January this year.

The rest of the top 20 were Louis Vuitton, Adidas, Chanel, Zara, Uniqlo, H&M, Cartier, Hermès, Rolex, Dior, Tiffany, Chow Tai Fook, Coach, The North Face, Anta, Victoria’s Secret, Omega and Puma.

The apparel ranking is divided into sub sectors: luxury; sportswear; fast fashion; watches, accessories &jewellery; high street designer; underwear; and footwear.

Fila became the fastest-growing brand in this year’s Brand Finance Apparel 50 ranking following a 68 per cent brand value increase to $2.7 billion.

Timberland and Bosideng were the second and third fastest-growing brands, up 47 per cent and 39 per cent respectively.

Brand Finance said that in the UK, Burberry was 21st in the global ranking but lost 26 per cent of its brand value.

Meanwhile, Asos and Boohoo saw their values rising by 38 per cent and 22 per cent respectively.

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