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Kidswear Brand Leyou Shortens ‘Time To Market’ With Centric PLM Solution

Time To Market

Leyou, a China-based children and baby fashion and accessories brand, has deployed Centric Software’s Product Lifecycle Management (PLM) solution its streamline its operations.

With the move, Leyou has become the first fashion retailer in China to opt for an Enterprise Resource Planning (ERP) system. Its use of apps, online stores and chain stores as part of an online and omni-channel business model gives a one-stop solution.

In the era of ecommerce, it has become vital for brands to better the response time of supply chains and address consumer expectations.

“As childrenswear now takes its cue from adult apparel trends, time to market gets faster and faster. A digital management platform that encompasses all processes is necessary to centralise resources and react to market changes quickly and efficiently,” Gong Dingyu, Brand Founder at Leyou said.

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The PLM solution will entirely digitise information and simultaneously connect operations across the entire product lifecycle. This will help in bringing products to market speedily.

Markedly, Centric Software gives tech solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

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