The Thai consulate, India recently organised a fashion show powered by LIVA, a natural fluid fabric brand, from the house of Birla Cellulose, an Aditya Birla Group Company.
This celebration marked the 75th year of cordial and warm relationships shared between India and Thailand.
LIVA brought two artistic powerhouses together influencing the establishment of a stronger connection between both countries as the love for culture, fashion and art brings them closer.
The establishment of diplomatic ties between the countries was congregated with a fashion show themed, “Weaving Together for the Future” where renowned designers from both countries presented an exclusive collection.
Top designers such as Nachiket Barve and Sahil Kochhar from India and Unkuniya & Wisharawish from Thailand represented their collection using fabrics from LIVA and Thailand.
“We see this as a huge opportunity to deliver a positive and powerful message to the audiences of both countries by further strengthening the close friendship and growing partnership between the two nations,” Rajnikant Sabnavis, Chief Marketing Officer at Aditya Birla Group’s Pulp and Fibre Business, said.
The new age fabric made with natural fibres, LIVA, is sustainable, ethically produced and renewable with a soft and luxurious feel. LIVA fabrics save landfills 6-7 times more than cotton, and consume 3-4 times less water.
The extremely light and breathable nature of the fabric ensures that every fibre feels just as good as it looks
The event concluded successfully, depicting the core values of both countries and the cultural significance they represent leading to avenues for greater cooperation and collaboration in the textile industry.