Williams Sonoma: To Cash on its Omnichannel Presence

Williams Sonoma: To Cash on its Omnichannel Presence

Williams-Sonoma is geared for an image by altering its existing its digital businesses, which already accounts for 70% of its sales.

San Francisco-based retailer that also operates the Pottery Barn and West Elm franchises wants to boosts its top line 25% to $10 billion over the next the three years.

The group expressed that its 544 stores offer a competitive advantage that supports them in ecommerce growth as omnichannel customers spend four times more and 3 times as frequent than single channel customers.

As the company is flush with cash and supported by a market value of more than $11 billion, Williams-Sonoma’s CFO believes that strong housing market driving investment into the home, an accelerating shift to e-Commerce and the increasing importance that consumers are placing on sustainably minded retailers is the way forward.

Taken together, the company pointed to three core attributes that it expects will drive its future growth, namely its in-store design capabilities, its digital-first strategy and its values as a female-led business that is widely noted for its commitment to environmental causes and sustainability.

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