BIBA Fashion Ltd. has announced the appointment of Manish Sapra as the new Head of Sales and Operations – BIBA (Retail). Sapra brings a wealth of leadership experience from prominent consumer and fashion brands, including Kama Ayurveda Pvt. Ltd., Raymond Limited, adidas, and Reebok. His expertise lies in retail transformation, omnichannel strategy, and driving profitability.
With a strong background in scaling operations and enhancing customer-centric retail experiences across various formats and product categories, Sapra is well-positioned to lead BIBA’s retail growth. At BIBA, he will focus on expanding the brand’s national retail footprint and optimizing operational execution to align with the company’s vision of making ethnic fashion accessible across India.
Sapra’s experience in managing both premium and mass-market segments makes him a strategic fit for navigating BIBA’s evolving market dynamics and ambitious growth trajectory.
