Fashion News

Amazon ‘Luxury Stores’ launching Oscar de la Renta

Amazon ‘Luxury Stores’ launching Oscar de la Renta

Online giant Amazon is continuing its push into fashion with the launch of its new high-end shopping experience, ‘Luxury Stores’.

The new luxury proposition is launching with an invitation-only app for US Prime customers only and promises to offer both established and emerging luxury fashion and beauty brands.

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The first designer to sign up to open a store on the app is Oscar de la Renta.

The American fashion house will stock its pre-fall and fall/winter 2020 collections, ready-to-wear, handbags, jewellery, accessories, and a new perfume, with childrenswear coming soon, Amazon added in a statement.

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