High-Tex from Germany made a guest appearance at Techtextil North America and Texprocess Americas in Atlanta for the second time from 22 to 24 May 2018. At the special exhibition organised by the Federal Ministry of Economics and Energy in cooperation with the Association of the German Trade Fair Industry where a total of 66 companies presented technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the trade visitors.
Besides gaining new customers, the focus of the companies taking part in High-Tex from Germany was on cultivating customer relations. Most of the exhibitors reported a positive response. “The German pavilion in Atlanta once again gave us a good opportunity to get to know the US market better. We have had a factory in the vicinity of Atlanta for two years now and aim to expand our network in the long term”, said Ronny Schröder, Associate Sales Director Technical and Comfort Products, Sandler. Michael Metzler, Sales President of ZSK Stickmaschinen, averred, “A German pavilion made us extremely visible. Thanks to the excellent organisation, we were also able to concentrate on promoting our company and products. In addition to the appealing exhibition-stand concept and the excellent organisation, the companies taking part were particularly pleased with the high visitor standard. We regularly exhibit at Techtextil North America but taking part in ‘High-Tex for Germany’ resulted in our best ever day at a fair here.
The companies taking part in ‘High-Tex from Germany’ made their presentations on around 1,300 square metres of exhibition space with their own exhibition stands, with selected exhibits on a central ‘Plaza’, in guided tours and no less than 35 lectures. Companies like MACPI, VIBEMAC, TUKATECH, ROTONDI, KRISHNA LAMICOAT, and many others presented their latest technologies the exhibition.
