Satyen Momaya has officially taken over as CEO of PVH Arvind Fashion Pvt. Ltd., the joint venture managing the India operations of global fashion brands Tommy Hilfiger and Calvin Klein. His appointment follows an impactful eight-year tenure at Celio India and comes just ahead of Amisha Jain’s elevation to Managing Director & CEO of Arvind Fashions Ltd., effective 13 August 2025—marking a significant leadership alignment across the group.
PVH Arvind was formed on 24 March 2014 as a strategic partnership between Arvind Fashions Ltd. and PVH Corp., bringing together brand licensing, sourcing, and retail operations for Tommy Hilfiger—launched in India in 2004—and Calvin Klein, introduced in 2007. Arvind holds the majority stake in the JV, while PVH retains global brand control.
As of 31 March 2024, the joint venture operated 221 exclusive brand outlets across India—136 for Tommy Hilfiger and 85 for Calvin Klein—supplemented by numerous shop-in-shop formats in premium department stores and a strong e-commerce footprint extending across metro cities and Tier II/III markets (source: Arvind Fashions Ltd. Q4 FY24 investor presentation).
In FY24, Arvind Fashions’ “Power Brands” segment generated ₹3,239 crore in revenue, marking a 10.7% year-on-year growth. Tommy Hilfiger and Calvin Klein jointly accounted for an estimated 30–35% of that figure, reinforcing their stature in the premium fashion category.
Both brands are known for their innovation-led approach. PVH has been a pioneer in digital transformation, integrating 3D design through its Stitch 3D platform—by 2021, 80% of Tommy Hilfiger’s product development was digital, which significantly reduced waste, cut costs, and accelerated time-to-market. The company has also deployed immersive digital showrooms and partnered with platforms like Fashion Cloud to digitize its B2B wholesale operations.
Calvin Klein, increasingly positioned in India as a minimalist lifestyle brand, has been experimenting with sustainable materials. Both brands participate in PVH’s regenerative fiber programs, including collaborations with Infinite Fiber’s Infinna—a textile waste-based fiber—aligning with PVH’s zero-waste 2030 sustainability goals.
In a competitive premium fashion landscape dominated by brands such as Levi’s, Superdry, US Polo Assn., GANT, and entry-level Armani lines, Tommy Hilfiger and Calvin Klein continue to differentiate themselves through an aggressive omnichannel strategy. With price points ranging from ₹2,500 to ₹12,000+ for Tommy Hilfiger and ₹1,500 to ₹15,000+ for Calvin Klein, the brands strike a balance between aspiration and accessibility in India’s estimated ₹70,000 crore premium apparel market.
Satyen Momaya brings deep expertise in retail execution. At Celio India, he expanded the brand’s footprint from 180 to over 700 stores, added 75+ exclusive outlets, and successfully navigated pandemic-era challenges through a disciplined, performance-driven culture. Prior to that, his nine-year stint at Levi Strauss solidified his credentials in India’s denim and casualwear space.
This appointment signals a strategic leap toward redefining India’s premium fashion narrative.