Sofia Richie Grainge has officially joined the Tommy Family, stepping into the role of brand ambassador for Tommy Hilfiger Womenswear in an exciting two-year partnership. Renowned for her global influence and refined taste, Sofia brings her natural optimism and penchant for accessible luxury to our Classic American Cool DNA.
“Tommy epitomizes Classic American Cool,” remarks Richie Grainge.
“His designs offer the perfect canvas for effortless style, allowing us to construct timeless wardrobes. Collaborating with someone who shares my passion for self-expression, enduring style, and originality is incredibly thrilling.”
Tommy Hilfiger echoes this sentiment, stating,
“Sofia is truly redefining fashion influence. Her ability to authentically connect and exude flawless style is unparalleled. I’m thrilled to see Sofia infuse her effortlessly cool vibe into our womenswear collection, starting from the summer and extending into 2025.”
The collaboration with Sofia Richie Grainge will encompass a diverse range of storytelling, campaigns, and creative collaborations. As the contemporary ‘It-girl’, she’ll curate the Summer 2024 collection, offering her personal selections of elevated womenswear. Additionally, she’ll be the face of our Summer and Holiday 2024 campaigns and will co-design exclusive collections with Mr. Hilfiger, slated for release in Spring 2025.
