Calvin Klein Expands Brand Vision and Signals Return to Runway
Calvin Klein Inc., a subsidiary of PVH Corp. [NYSE: PVH], today announced the appointment of Veronica Leoni as Creative Director of Collection, coinciding with a forthcoming return to the runway. Leoni, a 2023 LVMH Prize finalist and founder of QUIRA, brings extensive experience from top fashion houses including Jil Sander, Céline, Moncler, and The Row. As Creative Director, she will infuse her industry expertise with Calvin Klein’s modern aesthetic to design a pinnacle representation of the brand, collaborating with Global Brand President Eva Serrano to inspire both the mainline portfolio and red carpet looks. Leoni will report directly to Serrano.
The Collection, rooted in timeless and innovative designs, will feature men’s and women’s apparel, underwear, and accessories, debuting in Fall 2025.
“We are proud to name Veronica as Creative Director of Collection, the pinnacle expression of the Calvin Klein brand,” said Serrano. “Veronica’s life’s work has prepared her for this moment, and her purposeful design approach and work ethic, combined with our shared values, will enrich our iconic brand and resonate with consumers globally.”
Leoni expressed her excitement, stating, “I’m thrilled and honored to write a new chapter of the Calvin Klein story. Calvin Klein has long embodied bold self-expression, and I aim to enhance this with strong style and creativity. I am deeply thankful to Eva Serrano for her vision and trust, and to PVH CEO Stefan Larsson for the opportunity to celebrate one of America’s most influential brands.”
Leoni’s appointment is a key step in Calvin Klein’s strategic initiatives under Serrano’s leadership, aimed at upholding the brand’s legacy and inspiring the next generation of consumers.
“Eva and her team are driving some of the highest consumer engagement in Calvin Klein’s history. Veronica’s work will elevate the brand’s aspirational appeal and strengthen its foundation, positioning Calvin Klein as one of the world’s most desirable lifestyle brands,” said Larsson.
