GU, the Japanese apparel retailer and sister brand of UNIQLO, is set to make a bold statement in fall 2024 with the opening of GU NY SOHO, its inaugural overseas flagship store, alongside the launch of its online store. Situated on the bustling streets of SoHo in New York City, GU NY SOHO will span two floors and offer a comprehensive range of women’s and men’s clothing, as well as an array of on-trend products including shoes, bags, and accessories.
Spanning approximately 10,225 square feet, GU NY SOHO will serve as a beacon of the GU brand ethos, showcasing the latest in fashion innovation to customers worldwide. The strategic choice of SoHo as the location for GU’s flagship store aligns with the brand’s vision of global expansion, tapping into the diverse cultural landscape of the neighborhood.
The launch of GU’s online store simultaneously with the physical flagship will further extend the brand’s reach, offering GU’s full product lineup to customers across the nation. This dual approach reflects GU’s commitment to accessibility and inclusivity in the fashion sphere.
As GU makes its mark on the international stage, the closure of its current pop-up store in New York signals a transition towards a more permanent presence in the city. With GU NY SOHO, the brand takes a significant stride towards establishing itself as a global fashion powerhouse, poised to resonate with consumers of diverse backgrounds and lifestyles.
GU CEO Osamu Yunoki said:
“For about a year and a half since opening our first pop-up store in the U.S. in the fall of 2022, we have been able to provide GU products to many customers, so we have great expectations for our business development in the U.S. We have applied what we learned from the pop-up store to establish a framework for product development and business operations at a global level, and we are extremely pleased to be officially opening a store in the United States this fall. We will also launch our online store at the same time, and hope that even more customers will enjoy GU fashion.”
