BESTSELLER has launched the first product made with SPINNOVA® for consumers.
Representing a range of more than 20 individual fashion brands like VERO MODA, VILA and SELECTED, BESTSELLER’s first SPINNOVA product is a pair of men’s trousers for JACK & JONES made of SPINNOVA fiber and cotton. The trousers are available online with a global reach.
The partnership is part of BESTSELLER’s ambitious sustainability strategy that includes the goal of bringing new branded and certified fibres to the market by 2025. Currently BESTSELLER operates in 70 markets with over 20 individual brands.
The first collaboration product is for BESTSELLER’s largest brand, JACK & JONES, that sells its collections in over 800 of their own stores, on jackjones.com and through thousands of wholesale partners across the world.
The newly launched product is a pair of men’s trousers for JACK & JONES, made of 20-percemt SPINNOVA® fiber/20-percent BCI cotton/60-percent organic cotton. The trousers are available online with a global reach.
This product launch is integral part of Spinnova’s commercialization journey. Spinnova’s first commercial scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.