Retailer H&M has confirmed it will open a new concept store on Chelsea’s King’s Road in London in spring, offering a new store experience driven by fashion demand.
The concept store will offer the brand’s most fashion-forward products “with elevated styling and trends that reflect the local area and inspire the female customer that shops there”.
Premium quality womenswear, beauty, shoes and accessories alongside “personal services and interactive moments would be seen at the store.
Henrik Nordvall, Country Manager of H&M UK & Ireland, said:
“We are delighted to be opening our doors on the King’s Road, an area which has long been synonymous with fashion and style. Our new store will offer the H&M customer an experience unique to the area, with curated, trend driven products and a creative, inspiring store design.”
Located at 72 King’s Road, a grade III listed building, the store design will encapsulate the heritage of the building and the surrounding area with high-quality materials to elevate the store experience.