Macy’s is ramping up the expansion of its off-mall and is all set to open up to 30 small-format stores through fall 2025, starting next fall.
The stores are about one-fifth the size of a full-line Macy’s, which average from 180,000 sq. ft. to 200,000 sq. ft.
Macy’s debuted its small-format concept in 2020 and currently operates 11 locations, with recent openings including Highland Grove Shopping Center in Highland, Ind.
Macy’s smaller-format stores, which are located in off-mall shopping centers, offer a curated and localized mix of products and have a more open and modern look than a traditional mall-based Macy’s. They also feature flexible fixturing and elevated fitting rooms with larger spaces and lounge areas.
In addition, the stores collaborate with local businesses to create pop-ups shops and events that cater to the local community.
The company feels that such stores scores in customer experience, particularly regarding the physical environment.
Year-to date through spring 2023, Macy’s small-format stores open for more than one fiscal year have achieved positive comparable owned plus licensed sales growth, according to a company statement.
Macy’s is also expanding Bloomie’s, the smaller-store format of its Bloomingdale’s banner, with a location set to open at University Village in Seattle, on Nov.2.