LVMH and Jean-Christophe Babin, CEO of Bvlgari, are thrilled to announce the appointment of Laura Burdese as Deputy CEO of Bvlgari, effective September 1, 2024. Laura will continue to report directly to Jean-Christophe Babin in her new role.
Laura Burdese has been with Bvlgari since January 2022, serving as Vice President of Marketing & Communication. During her tenure, she successfully crafted and executed the “One Brand Elevation” strategy, which significantly enhanced the Maison’s desirability. Her efforts included a comprehensive renewal of Bvlgari’s 360° brand experience, which improved message coherence and bolstered communication initiatives and events.
In her elevated role as Deputy CEO, Laura will oversee Bvlgari’s Jewelry, Watches, Perfumes, and Leather Goods Business Units, while continuing to manage Marketing and Communications.
We extend our heartfelt congratulations to Laura Burdese and wish her great success in her new position.
