𝐆𝐚𝐩 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐆𝐚𝐦𝐢𝐟𝐢𝐞𝐝 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐛𝐥𝐞 𝐍𝐅𝐓 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲, 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐞𝐥𝐟-𝐄𝐱𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧
Gap has announced the global launch of its first collection of non-fungible tokens (NFTs) to bring its brand and iconic product to new and existing customers in a rapidly evolving digital ecosystem.
For this launch, the brand is introducing a gamified digital experience celebrating creatives and giving customers the unique opportunity to own a limited edition, collectible Gap hoodie.
For this release, Gap is collaborating with Brandon Sines, the artist behind Frank Ape, for a limited edition drop.
Community, creativity, and self-expression are core values in Sines’ art, which embodies positivity and equality, and aligns with Gap’s values of modern American optimism.
“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history,” said Sines. “I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”
“Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,”
said Chris Goble, Chief Product Officer and General Manager of Gap North America.
As part of the company’s commitment to do the right thing for the planet, it has chosen to leverage Tezos, an open source blockchain, to create the customer experience. Tezos uses a more energy efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint.