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Satya Paul Launches Carbon Zero Tencel™ Fibers at the FDCI X Lakmé Fashion Week

Birla Cellulose Targets Zero Carbon emissions by 2040

The live showcase of Carbon Zero TENCEL™ fibers and Satya Paul by Rajesh Pratap Singh was the finale of the Sustainable Fashion Day at the FDCI x Lakmé Fashion Week.

The colourful and sustainable collection titled, “The Master’s Words” paid tribute to the late Satya Paul who passed away earlier this year and also launched the revolutionary Carbon zero TENCEL™ fibers.

As a brand, Satya Paul has echoed sustainability over the years and experimented with a range of fabrics.

The upcoming ready-to-wear collection in association with the Carbon zero TENCEL™ fibers by Lenzing was a stride in this direction and addressed the growing demand around circular fashion and carbon neutrality.

In addition to having a higher environmental value, the Carbon zero TENCEL™ fibres will also feature the functional benefits of standard TENCEL™ fibres including gentleness on the skin, long-lasting softness, silky smoothness, enhanced breathability and colour retention.

These fibres are certified as Carbon Neutral® and Lenzing’s key initiative towards its goal of reaching net zero carbon emissions by 2050.

Having been with the Satya Paul brand, Rajesh Pratap Singh has always followed sustainability in his own practice, strived to make the brand more contemporary and also worked towards making it more sustainable not only in terms of production but also by using fibres that are sustainable.

These practices have made the entire collaboration have a deeper and truer meaning.

Avinash Mane, Commercial Director, South Asia, Lenzing Group shared, “We are delighted to engage with like-minded partners, Satya Paul and Rajesh Pratap Singh to introduce first Indian collection made from Carbon zero TENCEL™ fiber, a revolutionary product that offers an all-new level of eco-friendly selection to consumers with a third-party verifiable label. We are pleased to see these fibers being transformed into impressive line of outfits by Rajesh Pratap Singh.”

Giving a glimpse of the collection Rajesh Pratap Singh said, “This collection is a burst of optimism at a time of global volatility. ‘The Master’s Words’ threads together the past and present in 2021, where we take this journey to the next level by prioritizing sustainable design, as we work with cleaner fabrics that are gentle on the earth. Several of the dresses, trousers, and shirts in this collection are made with Carbon Zero Tencel, a sustainable fiber produced by Lenzing. Entirely biodegradable, it’s only residue is water that regenerates the earth.

Satya Paul Launches Carbon Zero Tencel™ Fibers at the FDCI X Lakmé Fashion WeekThe very dapper Rahul Bose, was also a part of the live showcase while the lovely Tripti Dimri who ended the show looked stunning in a black lace bodysuit, pants and a tuxedo jacket with satin lapels.

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