Raisin, a new fashion brand representing the perfect blend of Indian culture and contemporary influences, has recently launched its Summer Spring Collection and this is 3rd collection in 9 months of existence.
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The fashion brand houses a variety of styles including dresses, kurtas, tunics, maxis and more.
Under the wing of the global fashion brand, Parvati Fabrics Ltd., which has been in the global market since 1984 and functioning successfully for 30 years, Raisin was created with the strong belief that fashion cannot exist without comfort.
Raisin Global’s contemporary fusion wear line specializes in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin.
The Autumn/Winter collection introduces four unique styles: Songs of the Breeze, The Blush of Blue, The Shades of Fall and The Staple Dews – all inspired by fall and can be worn as formal wear or party wear during several festivals and celebrations.
The target audience will comprise from 18 to 45, giving different personalities and styles an array of choices to express their individual sense of fashion.
Driven by Vikash Pacheriwal and Vishal Pacheriwal, Co-founders of Raisin, the main objective of Raisin Global is to help connect the consumer directly with the manufacturer and effortlessly fuse classic styles with unique modern designs without compromising on the quality and still keeping it affordable.
Armed with the combination of premium quality fabrics and aesthetically crafted styles, Raisin Global is ready to build itself as the ultimate go-to brand that is widely accepted and revered when it comes to high quality fabrics, chic designs and trendy styles.
Raisin is present in over 100 shops in shop stores across India and in 15 cities.
The brand is planning to open its first EBO in July. Raisin is also present in top fashion selling portals like Myntra, Jabong, Amazon, Flipkart, Ajio along with its own e-commerce platform.