Fashion week is over, according to Gucci. In a virtual press conference broadcast from his Rome studio, the label’s creative director, Alessandro Michele, announced that Gucci was slashing the number of fashion shows it holds each year from five to two.
Declaring the fashion week calendar obsolete, Michele said he was no longer adhering to a rota staked out by spring/summer, autumn/winter, cruise and pre-fall shows.
brand will show “seasonless” collections twice a year. There are no plans for a show in September, when the Gucci collection would normally be staged as a key part of Milan fashion week.
The carousel of international fashion shows has been stopped in its tracks by the coronavirus crisis, with menswear and haute couture shows scheduled for June and July cancelled, and the September fashion weeks in doubt. Now, a question mark hangs over not just when – but whether – the merry-go-round of catwalk events will restart.
Last month, Saint Laurent announced it would sit out Paris fashion week this September and set its own schedule going forward, a decision made in amid “waves of radical change”.
