Reebok is back with a bang with its brand new collection for ‘expecting mothers’ providing them recognition and acceptance and making them empowered and confident during their mother – to – be time so that they can easily hit the gym or run small errands . These products are extremely comfortable with super stretch fabric and available from all sizes from XS to XL . Reebok’s move into the maternity space is a welcoming attempt of striking a chord with its consumers especially women who had been traditionally underserved .
Recently , Nike made its debut for the yoga markets and breaking the stereotypes of an ideal body type projected plus size mannequins in its London flagship store .
Last year, Outdoor Voices launched an exercise dress in addition to leggings and sports bar . Some retailers have moved to self – care products like Lululemon.