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Grado: Associate Sponsor and Official Wardrobe Partner of Kaun Banega Crorepati

The brand, ‘GRADO’ from the House of GBTL and OCM has added another feather in its cap by associating as the associate sponsor and the official wardrobe Partner with Kaun Banega Crorepati (KBC) in its 11th season.

The premium and luxury fabrics segment with its specialty for amalgamating modern technology with the tradition of manufacturing exquisite range of fabrics has now associated with KBC that has ruled the Indian households for nearly two decades and is now back with its 11th season on-air since 19th August 2019 on Sony Entertainment.

Grado has the reputation of becoming the 1st ever brand in the Textile Industry to sponsor the Asia Cup, sponsors for mega-fashion event Lakme Fashion week, being the Cotton Blazer Sponsor of the Sun Risers Hyderabad during IPL 2019 and hosting the stellar GRADO Super Shahenshah Meet, where Amitabh Bachchan endorsed the brand in a grand live show.


Given the meteoritic rise in the textile industry and scaling new heights, GRADO’s association with Amitabh Bacchan is not a new development. The legendary actor is also the brand ambassador for the Power Brand ‘GRADO’. The brand claims to have been synonymous in the trade as the ‘Shahenshah of fabric’ as well.


Commenting on the association, Rajendra Agarwal, Mentor, GRADO from The House of GBTL and OCM, said, “It is a moment of great honour for the entire GRADO team to be a part of such an iconic show, Kaun Banega Crorepati for its 11th season as the official Wardrobe Partner.

The partnership is in sync with the tremendous growth that GRADO has chartered. With this association we hope to further strengthen its power brand status. Furthermore, it’s a great pleasure to celebrate the association with Grado’s Brand Ambassador as the host of KBC –said Amitabh Bachchan.”


‘GRADO’ from The House of GBTL and OCM offers maximum product segments across a varied range of price points addressing every consumers need with a variety of Wool, Wool blends, PV, PV blends and Cottons.

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