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Just-In: How’s Amazon India planning to make it big this festive season via small brands?

Amazon India, the Indian subsidiary of e-commerce retailer Amazon Inc. headquartered in the USA, had recently achieved the milestone of 4 lakh sellers on its digital platform, offering 170 million products. Now to help smaller brands build their name, Amazon is launching a new programme ‘Select’ in the country.

As reported, the company had been running the ‘Select’ programme on pilot basis in the past few months with over 100 labels. Miss Chase, Soul Fit, Skin Elements and Zink London are some of the brands.

“We have helped them (the brands) get access to a suite of brand building tools and services spanning across discovery, consumer insights, brand consulting inputs, and enhanced brand protection services,” informed Gopal Pillai, Director and General Manager (Seller Services), Amazon India.

The idea behind this project is to establish lasting association with the labels to help them generate businesses via Amazon.

With Select, Amazon aims to leverage the maximum out of the approaching festive season by offering curated selections of the untapped brands in India.

Not to forget, Amazon will run its most popular ‘Great Indian Festival’ sale from October 10-15 ahead of the festive season. It’ll slash rates across key product categories including fashion and apparel. The collaboration with smaller brands, who have good products but haven’t got the due recognition yet, will allow Amazon widen its offerings and that too on affordable rates.

The move may give a tough ‘think time’ to Flipkart, Amazon’s arch-rival in India, to brainstorm over the key step taken by the competitor. Notably, Flipkart’s The Big Billion Days Sale will run from October 10-14.

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