Fashion Technology

H&M Launches Creator Studio

H&M Launches Creator Studio

Brings On Demand Printing Service Concept

H&M Group Business Ventures has announced it will be launching, Creative Studio, a new global platform and service for the merchandise industry that will offer creators on-demand printing.

With consumers and businesses wanting more choice, greater personalisation and increased flexibility, and follows on from other on-demand services within the group, such as Weekday’s use of 3D scanning technology to produce custom jeans and Singular Society’s personalised ceramics the concept like Creator Studio is the need of hour.

A lean production process, made-to-order digital printing and e-commerce set-up and integrations, Creator Studio is aiming to lower the barriers for brands and creators to offer good quality merchandise.

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