The newest Armani Exchange store has found its home at the bustling Phoenix Mall of Asia in Hebbal, South Bengaluru.
Announced on social media by a mall official, Shailja Ruia, Senior General Manager – Leasing at The Phoenix Mills Ltd., the launch of the store was celebrated with excitement, as showcased by visuals shared online.
Armani Exchange, catering to a demographic ranging from late teens to the mid-thirties, offers fast-fashion streetwear apparel and accessories for both men and women.
Established in 1991, Armani Exchange is renowned as Giorgio Armani’s mass-market sub-brand, originally amalgamating elements from both the Armani Jeans and Armani Collezioni labels. Its products are now available across 31 countries and online.
Marking its Indian debut in October 2016 at New Delhi’s Select Citywalk Mall, Armani Exchange entered the Indian market in partnership with Reliance Brands Ltd. (RBL), a subsidiary of Reliance Industries Ltd., led by billionaire Mukesh Ambani.
Presently, Armani Exchange boasts over 26 stores in India, spanning major cities including Hyderabad, Kolkata, Bengaluru, New Delhi, Indore, Ahmedabad, Dehradun, Pune, Mumbai, Chennai, and Kochi.
Under the stewardship of RBL, a plethora of international brands like Bottega Veneta, Tiffany & Co., Valentino, Versace, and more have found their way into the Indian market, augmenting the country’s retail landscape.
