Since the beginning of 2023, a total of 80,000 counterfeit goods have been seized, especially in Hina, Turkey, and Kosovo.
A total of 27,000 listings of several counterfeited goods on online platforms have been removed, and 500 knockoff of websites have been closed.
Leveraging cutting-edge technology, Diesel has achieved a “substantial decrease in the number of counterfeit Diesel products” in the market.
Targeting the online trade of counterfeit products, as well as the platforms that host them, including websites specialized in the resale of second-hand goods.
Furthermore, the brand’s prominence has notably increased, particularly since the appointment of Glenn Martens, the creative director of Y/Project, who assumed leadership of Diesel’s collections in October 2020, thereby rendering their products highly coveted.
Since 2017, the company has collaborated with Certilogo, an Italian firm specializing in product authentication, boasting numerous luxury brands as clients.
Together, they have developed a system that enables product authentication through a unique QR code and a twelve-digit numerical code.
This distinctive digital identity is applied to all items through a specially designed label.
Initially introduced for their iconic jeans, this authentication feature was progressively extended to all other Diesel products from 2021 onward.
This system empowers customers to verify the authenticity of their purchases via the QR code on their own mobile devices or through the Certilogo platform