Sustainable Fashion is the buzzword today and realizing the same Indian Terrain brand has decided to launch sustainable collections for men.
The collection will be endorsed by MS Dhoni’s via a wide range of products like casual, sleek, and well-fitted clothing that are ethically manufactured by the brand.
T-shirts, trousers to shirts, and almost all product categories in men’s wear will be available under this range/
Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited, said “We are happy to be further strengthening our commitment towards becoming India’s first retail fashion brand that offers sustainable clothing options for consumers who are moving towards green fashion.”
The brand is optimistic about 15% growth through this launch. This is the brand’s first full-fledged collection in this line after the success of their initial experimental ‘Earth Khaki’ line that featured in their Summer 2020 collection.
The company has joined hands with Fair Trade India to create sustainable fashion line that helps protect the environment, as well as to empower Fair Trade farmers.
Indian Terrain is now looking at adding 50 percent of the collection under the sustainable fair trade banner within the next 5 years.
The prices are similar but Indian Terrain supports organic farmers getting a fair price and thus pays a premium for producing from farmers practicing sustainable farming practices.