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Fashion chain Brand Factory to take online route

India’s Future Group, an Indian conglomerate headquartered in Mumbai, Maharashtra, is set to take its fashion discount retail chain Brand Factory online. It is expected that the products of the retailer will be available for grabs on e-platforms in February 2019.

“In February, we would be launching one of our own online site brandfactory.in in February, which would be our biggest launch in ecommerce and online business,” Kishore Biyani, Group CEO, reportedly commented.

The company is putting its money in the online business again after it had shuttered its online furniture store FabFurnish.

“Today, if you look at our Hometown as a business, online business for us, which we are selling on other’s site, this year we should be doing close to sell around Rs. 100 crore. We have learned something out of it,” the CEO added.

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