El Chapo, a Mexican drug lord and former leader of the Sinaloa Cartel, an international crime syndicate, is foraying into the world of fashion.
Download Perfect Sourcing News App for Latest Business of Fashion News.
His wife, Emma Coronel Aispuro, is launching a clothing line this summer.
Joaquin ‘El Chapo’ Guzman has inked a contract from his cell in a Manhattan federal prison. This gives the rights to his name and signature to a limited liability company (LLC) headed by his wife and former beauty queen.
The company is named El Chapo Guzman-JGL LLC.
“I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago. It is a project dedicated to our daughters,” Coronel reportedly said.
The collection will comprise baseball caps, T-shirts, jean jackets, sweatshirts, and phone cases.