British luxury fashion platform Farfetch is integrating its offerings into R.Lux, the premium shopping app owned by South Korean e-commerce giant Coupang. This strategic move is aimed at expanding Farfetch’s reach to South Korean consumers and supporting the company’s broader recovery efforts.
Farfetch is turning its focus to Asia. The British luxury fashion platform—acquired in 2023 by South Korean e-commerce giant Coupang—has announced the integration of its offerings into R.Lux, Coupang’s luxury shopping vertical in South Korea. The strategic move aims to tap into one of the world’s most lucrative fashion markets and accelerate Farfetch’s recovery after months of financial instability.
As part of the partnership, Farfetch will make its full product range available to R.Lux users, including men’s and women’s ready-to-wear, accessories, watches, and fine jewelry. Initial participating brands include Dolce & Gabbana, Missoni, and Ferragamo.
The alliance enables Farfetch’s network of over 1,400 brands, boutiques, and department stores to benefit from Coupang’s robust logistics infrastructure. Customers will enjoy perks such as free shipping, easy returns, and express delivery services.
Farfetch’s integration into the R.Lux app marks a significant milestone in its post-acquisition strategy under Coupang, which rescued the company from near-collapse in early 2024. Since then, Coupang—headquartered in Seattle but founded in Seoul—has been focused on stabilizing and revitalizing the platform. In 2023, Farfetch reported revenues of $1.658 billion with a gross profit of $34 million.
Present in over 190 countries and territories, Farfetch continues to strengthen its global footprint by partnering with one of South Korea’s leading luxury e-commerce platforms. The move comes amid a broader transformation across the luxury sector, where digital platforms face growing pressure to retain consumer interest.
South Korea remains one of the top global markets for luxury spending per capita. According to Statista, personal luxury goods spending in the country surged 24% in 2022 to $16.8 billion. McKinsey also highlights South Korea as a key growth driver for the sector, with a compound annual growth rate of 8% between 2019 and 2023.
