Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo.
The new brand identity and logo represents Linen Club’s passion, authenticity and expertise in creating the best linen fabric.
The inspiration behind the new brand identity is the amalgamation of European origin and Indian heritage. The new logo with flax stalk and flower imprinted on a shield exemplifies authenticity and legacy.
The flax stalk and flower represent the flax fields of Europe, beautifully capturing the origin story of Linen Club’s fabric and illustrating the authenticity behind creating a fabric that stands out.
“With a strong legacy of over seven decades, Linen Club has finely crafted the story of linen in India.
As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our expertise and our authenticity.
The new identity while staying true to the core values of Linen Club, gives it a credible and inspiring imagery.
Join me in celebrating our passion for linen with the launch of our new logo and brand identity”, said Satyaki Ghosh, CEO, Domestic Textiles ( Grasim Industries) Aditya Birla Group.
With over 7 decades of expertise in premium linen fabric, Linen Club offers the widest range of designs in India and is synonymous with the finest quality linen.
Linen Club produces 3000+ designs every year and has 6000+ point of sales, which makes it the No.1 Linen Brand in the country.