Over 100 Artisans to Showcase Pashmina & Woollen Products at Srinagar Buyer-Seller Meet
In a major push to amplify the global presence of Jammu & Kashmir’s traditional woollen and Pashmina crafts, the Wool & Woollens Export Promotion Council (WWEPC) has partnered with the Jammu & Kashmir Trade Promotion Organisation (JKTPO) to organise a Buyer-Seller Meet (BSM) on 30th June 2025 at the Sher-i-Kashmir International Conference Centre (SKICC), Srinagar.
The event will bring together 100+ artisans, manufacturers, and exporters from across the region, showcasing an exquisite range of Pashmina shawls, woollen garments, stoles, scarves, carpets, home textiles, and fashion accessories. The BSM is designed as a strategic platform to connect these skilled producers directly with both domestic and international buyers, including sourcing agencies, fashion houses, retail brands, and exporters.
The initiative aims to strengthen trade linkages and enhance market access for the local craftspeople of Jammu & Kashmir, while spotlighting the region’s centuries-old textile traditions on a global stage. It reinforces a vision of building a bridge between ‘Skilled Hands’ and Global Markets, contributing to sustainable livelihoods and economic empowerment for artisans and weavers in the valley.
This collaborative effort underscores the government’s commitment to elevating India’s rich craft heritage and boosting exports of value-added woollen products from the region.
About WWEPC:
The Wool & Woollens Export Promotion Council (WWEPC) operates under the Ministry of Textiles, Government of India, and is dedicated to promoting the export of Indian woollen textiles, garments, shawls, and Pashmina products. WWEPC regularly organises international trade fairs, buyer-seller meets, and promotional events to bolster India’s position in global textile markets.