- H&M Ties up with SPINNOVA®
- To Create textile fibre out of wood
- Another Step towards Sustainable Production
H&M has announced its partnership with SPINNOVA®, which will further accelerate its journey towards only using recycled materials or sustainably sourced materials by 2030.
SPINNOVA® creates textile fibre out of wood without the use of harmful chemicals.
Its technology uses less water, creates minimal CO2 emissions, is biodegradable and doesn’t contain microplastics.
“H&M Group’s ambition is to become fully circular, and we are continuously testing and actively looking to further integrate the use of sustainable materials through our group’s brands.
We see Spinnova as having great potential to address several of the sustainability challenges we face today”, says Mattias Bodin, Circular Innovation Lab Lead at H&M Group.
“Every leading textile brand is looking for ways to minimise their emissions and ecological footprint, and build a circular material foundation for their products,” says Spinnova’s CEO and co-founder Janne Poranen.
“We feel humble and proud that soon we will be able to provide brands our new, disruptively sustainable fibre and fabrics.”
Suzano is a world leader in the production of eucalyptus pulp and has expanded its operations to create sustainable and innovative solutions derived from trees to the challenges faced by society.
The fibre produced will be sold under the SPINNOVA®trademark.