Lenzing’s flagship textile brand, TENCEL™, is celebrating three decades of sustainable fiber innovation this year. Since 1992, the TENCEL™ brand has empowered companies across the textile value chain to adopt more eco-friendly practices.
“Since its launch 30 years ago, TENCEL™ has always been envisioned as a solution provider for the textile industry,” said Robert van de Kerkhof, Member of the Managing Board at Lenzing.
TENCEL™ expanded its offerings from fiber creations to pioneering digital technologies.
The brand has exceeded expectations across the industry as ‘the trusted provider’ of high-quality.
TENCEL™ has collaborated with more than 300 brand partners globally in various consumer-centric campaigns.
As part of the “digital first” strategy of the TENCEL™ brand, TENCEL™ invested heavily in proprietary technologies to reduce environmental impact during textile production and developed platforms to support stakeholders’ sustainability momentum.
From the introduction of fiber identification technology to fabric certification and licensing services offered via the Lenzing E-Branding Service platform, the TENCEL™ brand has been a driving force towards full-scale supply chain transparency.
“Our partnership with the TENCEL™ brand began more than 20 years ago,” said Durai Palanisamy, Executive Director at Pallavaa Group. “TENCEL™ branded fibers are produced more efficiently with the most sustainable process and the least amount of ecological footprint. Since our focus is to promote sustainable yarns and fabrics, this collaboration is a perfect alignment, meeting our sustainability goals and those of our customers.”
“In 2022, we will continue to focus on producing carbon-zero innovations that make a difference to the textile and fashion industries,” said Florian Heubrandner, Vice President Global Textiles Business at Lenzing. “The next decade will see more sustainability-driven innovations unveiled to actualize our 2050 vision. We are grateful to have worked alongside our partners and colleagues over the last 30 years and we look forward to greater success in the next 30!”