British retailer Marks & Spencer announced the launch of its homeware collection in India targeting urban consumers.
The collection will offer products in beddings, bathrooms, wellness and dining category..
Marks & Spencer operates through a 51:49 joint venture in the Indian market with Reliance Retail.
With higher disposable income today consumers are seeking a better lifestyle and are redoing their spaces often.
This increased consciousness for upgraded living spaces has been further fuelled with the exploration of global trends and increased usage of various e-commerce platforms in search of their perfect space.
Marks & Spencer has over 1,500 stores worldwide including Europe, Asia and the Middle East.