France is taking a groundbreaking step to address the detrimental impacts of fast fashion by proposing a 5 euro tax on each fast fashion item sold.
Spearheaded by French MP Antoine Vermorel Marques and supported by the Horizons group, this initiative is a bold stance against the environmental and social damage inflicted by major fast fashion players like SHEIN and Temu.
The proposed tax signals a significant move away from dependence on overseas manufacturing in favor of promoting local production. Yet, the true impact of this surcharge on reshaping the fast fashion industry remains uncertain.