DIESEL proudly announces the launch of DIESEL UPFRESHING, a new capsule collection that adds an extra layer of freshness and anti-microbial protection to your wardrobe.
Using 20 essential items (including denim models, t-shirts and sweatshirts), DIESEL will take selected items from the Spring 2020 collection and apply a finishing application of an innovative technology called PROTECTOR SHIELD™, a combination of certificated antibacterial and antimicrobial product and droplet barrier.
The technology used provides a series of treatments that function as a wearable safeguard against bacteria and germs.
Bacteria, fungi and dust mites can wreak havoc and can cause many different issues. They create odors, cause allergic reactions, and can be responsible for creating stains.
These days, being fashionable is equally about being responsible, and with DIESEL UPFRESHING, a garment may fend off bacteria and microbes.
The process is simple: no additional manufacturing steps are needed, and the treatment is applied directly to the clothing. It is a first for DIESEL, but will not be the last.