Fashion and lifestyle brand SNITCH has announced the appointment of Shikha Mallik as its new Head of Planning, reinforcing the company’s commitment to building a robust, data-driven planning function as it continues its rapid expansion.
Shikha brings over 15 years of extensive experience in the retail and fashion industry, with deep expertise spanning commercial planning, merchandising, demand forecasting, inventory optimization, and business strategy. Her proven ability to align planning processes with business objectives is expected to play a pivotal role in enhancing operational efficiency and supporting SNITCH’s next phase of growth.
In her new role, Shikha will lead the brand’s planning initiatives, focusing on optimizing inventory performance, strengthening merchandising strategies, and driving smarter, insight-led business decisions across the organization.
Her appointment comes at a time when SNITCH continues to expand its retail footprint and strengthen its omnichannel presence, making strategic planning and inventory excellence increasingly critical to sustaining profitable growth.
The company welcomed Shikha to the team, expressing confidence that her industry expertise and strategic vision will significantly contribute to accelerating SNITCH’s growth journey and reinforcing its position in India’s fast-evolving fashion retail landscape.