Mothercare India has collaborated with Ed-a-Mamma for a maternity and nursing wear collection.
The collection has a wide range of dresses, shirts, tops, and lounge sets made from sustainable fabrics including lyocell, linen, cotton dobby, and poplin.
Commenting on the association, Alia Bhatt, founder of Ed-a-Mamma in a statement said,
“We launched the Ed-a-Mamma Maternity and Nursing collection because I felt that my personal wardrobe lacked any ‘bump friendly clothes’. And ever since then, we have received so much love that we are now launching an all-new collection, for our mamma beans exclusively designed for Mothercare.”
“Featuring breathable casuals and stylish loungewear, the clothing line includes lightweight, soft, and comfortable fabrics. These are clothes to live in – through your pregnancy and beyond, and I am so excited about bringing this to Mothercare customers,” she added.
The maternity & nursing wear collection priced at Rs 1,299 ($15) onwards will be available for purchase on Ed-a-Mamma, Mothercare online stores and select retail outlets across India.