Burberry launched an exclusive capsule collection for Saks Fifth Avenue in New York City, with a window takeover and installation inspired by the themes of the collection.
Expanding on our outerwear heritage, the collection explores a modern representation of rain, with droplets featured across prints, as well as a raindrop Monogram motif that is seen across an array of accessories and ready-to-wear.
Customers are greeted with a window installation featuring dynamic animations of large-scale raindrops, water distortion, and mirrored refractions.
The immersive experience continues inside with a pop-up showcasing the collection against a sculptural abstraction of falling rain, bringing to life the graphic motifs within the collection.