H&M continues to innovate and experiment in the sustainable fashion world.
Their ‘bottle2fashion’ collection, in collaboration with Danone Aqua, transforms plastic bottle waste from across the islands of Indonesia into recycled polyester:
Living a second life to plastic bottle waste, bottle2fashion is a collaborative project for production that is better for the planet.
Not only does it support the Indonesian government’s initiative against marine pollution, but it also enables to lower the footprint of our garments by using recycled materials.
To make the recycled polyester, it starts with the collection of PET bottles followed by sorting, cleaning and shredding them into flakes before turning them into fibres.
They stop waste material from going to landfills and reduce the use of virgin raw materials, thus saving natural resources and decreasing the climate impact of garments.
In 2021, bottle2fashion collected and recycled over 7.5 million PET bottles, more than double the amount from last year (3.5 million)!