Muskan Verma has shared her happiness at starting a new chapter in her professional journey as Lead Associate – Category Manager at Myntra. In this role, she will focus on driving category growth, strengthening brand partnerships, and enhancing assortment strategies to deliver value to both customers and platform partners.
Before joining Myntra, Muskan built a strong foundation at NykaaFashion, where she held progressive roles including Executive – Brand Manager, Senior Executive – Brand Manager, and Assistant Manager. During her tenure, she was responsible for onboarding new brands, developing brand growth strategies, curating assortments aligned with market trends, and driving category performance through detailed market analysis.
Her experience also includes close collaboration with commercial, catalogue, marketing, logistics, and post-operations teams, along with leading vendor negotiations and maintaining strong supplier relationships. Muskan played a key role in ensuring timely deliveries and seamless execution while balancing customer expectations and business objectives.
Earlier in her career, Muskan gained exposure to digital marketing as an intern with Internity Foundation, adding a digital-first perspective to her brand and category management skill set. With her hands-on experience in brand building, analytics, and category strategy, she is well positioned to contribute to Myntra’s continued growth and innovation.