As global fashion demand continues to evolve, the spotlight is increasingly turning toward agile and cost-efficient supply chains—offering a golden opportunity for Indian exporters.
With international brands aggressively expanding and seeking reliable sourcing partners, India’s textile and garment industry stands at the cusp of a new growth wave. This report highlights the fastest-growing fashion brands that are not only reshaping global retail but also opening up significant sourcing and manufacturing opportunities for Indian exporters.
- Shein
- Growth Highlights: Achieved $32 billion in revenue in 2023, with projections reaching $50 billion in 2024, positioning it among the top global fashion retailers.
- Sourcing Strategy: Operates a vast network of over 3,000 suppliers, primarily in Guangzhou, China. Employs a rapid production model, introducing new products within 3–7 days of trend identification.
- Product Range: Offers a wide array of affordable fashion items, including clothing, accessories, and home goods, targeting Gen Z and millennial consumers.
- Procurement Volumes: Utilizes a “test and repeat” model, initially producing small batches (~100 units) to gauge demand before scaling successful products.
- Sourcing Countries: Predominantly China, with recent expansions into Brazil and Mexico to diversify supply chains.
- Halara
- Growth Highlights: Founded in 2020, Halara has rapidly gained popularity through viral social media campaigns, particularly on TikTok, leading to significant sales growth.
- Sourcing Strategy: Leverages machine learning and data analytics to predict fashion trends, enabling swift product development. Manufactures products in Asia, ensuring quick turnaround times.
- Product Range: Specializes in women’s activewear and casual apparel, including leggings, exercise dresses, and skorts.
- Procurement Volumes: While specific volumes are undisclosed, the brand’s rapid product launches suggest high procurement activity to meet demand.
- Sourcing Countries: Primarily sources from various Asian countries, aligning with its manufacturing base.
- Represent
- Growth Highlights: UK-based luxury streetwear brand Represent has experienced significant growth, with the founders’ net worth estimated at £122 million in 2025.
- Sourcing Strategy: Focuses on in-house design and maintains control over production processes to ensure quality and brand consistency.
- Product Range: Offers premium streetwear, including clothing and footwear, appealing to a global audience.
- Procurement Volumes: Operates on a limited-release model, producing exclusive collections that drive demand and maintain brand prestige.
- Sourcing Countries: Manufactures primarily in the UK, emphasizing local production to uphold quality standards.
- Onitsuka Tiger
- Growth Highlights: The Japanese heritage brand has undergone a significant transformation, with a 58.3% increase in sales and a 111% rise in profits from 2023 to 2024, as it repositions itself as a luxury lifestyle brand.
- Sourcing Strategy: Emphasizes Japanese craftsmanship, expanding into apparel, fragrance, and accessories while maintaining its core footwear products.
- Product Range: Offers a blend of traditional and contemporary designs across various product categories, appealing to a global luxury market.
- Procurement Volumes: While specific volumes are not disclosed, the brand’s expansion into new product lines suggests increased procurement activities.
- Sourcing Countries: Primarily sources from Japan, aligning with its brand identity centered on Japanese heritage and quality.
- Cotton On Group
- Growth Highlights: Australian retailer Cotton On Group reported revenues of A$4.2 billion in 2023, with a global presence of 1,298 stores, reflecting steady international growth.
- Sourcing Strategy: Designs products in-house and outsources manufacturing to approximately 850 suppliers worldwide, focusing on a horizontal division of labor.
- Product Range: Offers a diverse range of products, including clothing, decorative arts, and sportswear, catering to various market segments.
- Procurement Volumes: Given its extensive product offerings and global store network, the company maintains high procurement volumes to meet consumer demand.
- Sourcing Countries: Sources materials and products from multiple countries, including China, Bangladesh, India, Sri Lanka, and Australia, ensuring a diversified supply chain.