Sportswear brand Puma has entered into a collaboration with The Kooples, a Persian fashion lable owned by the Elicha brothers and the LBO France investment fund.
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The two have collaborated earlier also in in 2017 based on the Clyde sneaker model.
This time the two fashion brands are launching a 30-item fashion collection for men and women.
The new assortment is available from March 25 at 90 The Kooples and The Kooples Sport stores in France, Europe and the USA, and online.
The line includes silvery tracksuits, sequinned crop tops, vintage-style sneakers and zipped jackets.
All the pieces are heavily decorated with the two brands’ logos. The products range from €45 and €265.
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In its previous collab, Puma worked with Karl Lagerfeld to curate a 13-item fashion line.