Apparel and accessories major Prima fashion Global Private Limited (PGPL) has launched its premium menswear brand ‘TIM Paris’ with its first store in Ahmedabad.
The brand sees huge growth potential in the causal wear market in India and plans to add 12 stores this month.
The company’s target is to cover masses in tier-3 and tier-4 towns.
The brand has created 430 different categories of products for selling through our retail outlets, while 160 products will be sold online initially. Menswear portfolio includes the accessories such as belts, deo, undergarments, wallets etc under the TIM Paris brand.
The company has earmarked an investment of Rs 75 crore ($10 million) by end of 2023 and expects to open 52 physical stores and over 100 stores by March 2023 across India.