Global fashion retailer H&M has announced a new collaboration with renowned Indian designer Anamika Khanna, featuring a collection that blends traditional Indian silhouettes with a modern twist. Now available online, the collection includes womenswear, menswear, jewelry, and accessories.
Anamika Khanna expressed her vision for the collection:
“I’ve always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary.”
The womenswear line showcases draped skirts, asymmetrical kaftans, and silk pajamas, while the menswear line introduces a modern take on traditional cuts, featuring graphic prints and relaxed, sportswear-inspired shapes. The collection also includes a range of jewelry, such as earrings, cuffs, and necklaces made from reclaimed metal and locally produced in India.