Messe Frankfurt’s Fashionsustain conference, which focuses on sustainable textile innovations, will be taking place outside of Germany twice in September and bringing together trailblazers from the industry. On 20 September the event will be held during the LA Fashion Festival in Los Angeles. And on 26 September, it will be incorporated into Intertextile Shanghai Apparel Fabrics in Shanghai.
At the LA Fashion Festival (LAFF), Fashionsustain will be taking place under the motto “The change of fashion is now” in close cooperation with Lenzing. Lenzing will be informing visitors at their own stand about the value chain as well as the benefits in terms of sustainability and performance regarding its TENCEL™ fibre brand. Speakers include representatives from Lenzing, Candiani and Global Denim as well as “the Godfather of Denim” Adriano Goldschmied and Kerry Bannigan from the Conscious Fashion Campaign supported by the UN Office for Partnerships.
As an integral part of the fashion events in Los Angeles, the two-day LA Fashion Festival brings together influences from film, retail, innovation and beauty, inciting immersive cultural experiences.
At Intertextile Shanghai Apparel Fabrics, one of the world’s largest trade fairs for clothing fabrics and accessories organised by Messe Frankfurt, there will be a keynote speech by Edwin Keh (Hong Kong Research Institute of Textile and Apparel, HKRITA) at Fashionsustain on 26 September in Shanghai.
Afterwards, Andreas Streubig (Director Global Sustainability, Hugo Boss), Jiehui Kia (Principal Sustainability Strategiest, Forum for the Future), Micke Magnusson (Change Agent und Advisor, ReAccess) und Mikkel Hansen (Program and Partnership Lead at Explorium, Fung Group) will be talking about the importance and the challenges of implementing more textile innovation pilot projects as well as the question of how to bring new textiles to the market faster.
The conference will also focus on the importance and scalability of innovative technologies for the textile industry and the role of sourcing in a changing textile and fashion industry.