Fashion brand H&M (Hennes & Mauritz) has launched its H&M Studio Spring/Summer 2019 in Sedona, Arizona, USA this week.
The Spring/Summer 2019 collection launch of the fashion brand H&M happened during a three-day fashion event, titled ‘The Glam Explorer’.
“Our ambition was to take the fashion template and revolutionize it using an entertainment mindset,” said Kattis Bahrke, Head, Creative Marketing and Communication, H&M.
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The show comprised a water ballet spectacle, acoustic performances and a BMX stunt show, ending with a concert from the singer/songwriter Maggie Rogers.
The photos were shot by famous Lachlan Bailey inspired by the 1975 French movie “Le Sauvage”.
A latest H&M collection presentation was also curated to underline the themes of spontaneity and wanderlust in the collection.
“The unique format of immersive theater allowed our guests, customers and fans to step into a fully realized world of the SS19 collection,” Bahrke added.
H&M Studio Spring/Summer 2019 Collection will go on sale on March 21. Be Ready!