In a strategic move to strengthen its leadership team, Aditya Birla Lifestyle Brands Limited (ABLBL) has announced the appointment of Rishi Marwah as General Manager for Allen Solly Menswear.
This appointment underscores ABLBL’s continued focus on driving growth and innovation within its portfolio, particularly in the premium menswear segment. In his new role, Marwah will be responsible for leading product strategy, enhancing brand positioning, and expanding Allen Solly’s presence across retail and digital platforms.
Marwah brings with him extensive experience across leading retail and fashion organizations. Prior to this role, he served as Assistant General Manager at Reliance Retail for four years, where he played a key role in category growth and merchandising strategy. He also worked as Senior Buyer at Lifestyle International, managing menswear private labels and driving product development initiatives.
Earlier in his career, Marwah held the position of Buyer at Iconic Fashion India for nearly three years, where he was instrumental in sourcing and assortment planning. He also served as Senior Manager at Satya Paul, gaining valuable exposure to the premium and luxury fashion segment.
Allen Solly, one of ABLBL’s flagship brands, has been a pioneer in introducing smart casuals to the Indian market. Known for its contemporary approach to workwear and casual fashion, the brand continues to evolve with changing consumer preferences and a growing omnichannel presence.