Trade

ONE DISTRICT ONE PRODUCT (ODOP) Products Now on Amazon

ONE DISTRICT ONE PRODUCT (ODOP) Products Now on Amazon

Whether it is the beautiful Chikankari from Lucknow, Uttar Pradesh or the Sambalpuri Ikat from Sambalpur, Odisha, or the tasty coffee from Chikamagaluru, Karnataka, or Muga Silk from Kokrajhar, Assam, India has a host of distinctive cultural traditions as well as unique and varied products that are extremely local to a certain town or city.

The Government of India launched the ‘One District One Product (ODOP) initiative with an aim to foster balanced regional development across all districts of the country.

To further this vision, Amazon India has launched the India ODOP (one district one product) Bazaar on Amazon.in in collaboration with Invest India and Indian Industries Association (IIA).

Narayan Rane, Union Minister of MSMEs, Govt of India unveiled this dedicated storefront at a virtual event in presence of Deepak Bagla, MD and CEO Invest India, Ashok Kumar Agarwal, President, IIA and Manish Tiwary, Country Manager India Consumer Business, Amazon India.

Narayan Rane

Hon’ble Union Minister of MSMEs, Govt of India Narayan Rane said, “I would like to congratulate Amazon, Invest India and IIA for working together to launch the India ODOP Bazaar to showcase some of the most unique products that our MSMEs, weavers and artisans have to offer.”

The India ODOP Bazaar will feature hundreds of ODOP and Geographical Indication (GI) products from local businesses across all Indian states.

The storefront will drive a special focus on handlooms & handicrafts created by local Indian artisans as well as locally produced agricultural specialties from across India.

Not only will the India ODOP Bazaar will provide customers an interactive and engaging experience, but they will be able to visit the regional pages and read more about the ODOP products from various districts across India and make a more informed purchasing decision.

Customers will have the opportunity to support local businesses and contribute to their growth by shopping online.

Manish Tiwary added, “We are excited to join hands with Invest India and IIA to support the ODOP initiative of Govt of India that promotes handlooms and handicrafts created by local Indian artisans and helps accelerate economic growth, generate employment and promote rural entrepreneurship. We remain committed to our pledge of digitizing 10 million MSMEs by 2025 and contribute to the vision of an Atmanirbhar Bharat.”

Related posts

WEFT: A new way of creating, discovering and purchasing high-quality woven fabrics

Perfect Sourcing Newsdesk

Sanathan Textiles files papers with SEBI to raise Rs 1300 cr via IPO

PS NewsDesk

SGCCI Opposes decision to merge GST

PS NewsDesk

Leave a Comment